{"a":[{"_":"Lilly covers lifelong obesity journey in new GLP-1 Medicaid access campaign ","$":{"href":"/pharma/lilly-covers-lifelong-obesity-journey-new-glp-1-medicaid-access-campaign","hreflang":"en"}}]}

Summary

Lilly launched a new marketing campaign called 'A Life Covered' to increase Medicaid access awareness for its GLP-1 obesity treatments, featuring a short film highlighting an older adult's decades-long weight loss journey.