{"a":[{"_":"Big Pharma’s Big Brand: Novartis reconnects to its past as it moves forward ","$":{"href":"/marketing/big-pharmas-big-brand-novartis-reconnects-its-past-it-moves-forward","hreflang":"en"}}]}

Summary

Novartis is reconnecting with its past while moving forward, as part of the broader pharmaceutical industry trend of increased public engagement and corporate communications that accelerated during the COVID-19 pandemic.