{"a":[{"_":"Shionogi taps The Bloc for omnichannel campaign backing COVID-19 pill Xocova","$":{"href":"/marketing/shionogi-taps-bloc-omnichannel-campaign-backing-covid-19-pill-xocova","hreflang":"en"}}]}

Summary

Shionogi partnered with The Bloc on an omnichannel marketing campaign to promote Xocova, its COVID-19 antiviral pill, aimed at encouraging patients exposed to the virus to seek healthcare professional consultation.