{"a":[{"_":"No more Nordisk as Novo goes it alone amid rebranding push","$":{"href":"/marketing/no-more-nordisk-novo-goes-it-alone-amid-rebranding-push","hreflang":"en"}}]}

Summary

Novo Nordisk is launching a major rebranding initiative including changes to its logo and company name as it competes with Eli Lilly in the obesity and diabetes markets.