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Pharmaceutical Technology
Original article

Commercialising drugs in Europe: Lean models for first-time launchers

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Summary

Article discusses challenges first-time drug launchers face when commercializing products across Europe's fragmented healthcare systems, with expert perspective from Cencora.

Importance:2/10
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commercializationEuropemarket-accessfirst-time launchers
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Published by Pharmaceutical Technology on August 11, 2026 2:48 PM

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